Mission:
Make PriTV the most desirable trait in the Primates collection
Goals:
1. PriTV floor price higher than any other single trait
2. Fewer than 1% of PriTVs listed
Tenets:
1. Primates is a community, lifestyle, and hobby and should be fun
2. Primates is an investment and should be profitable
3. Anything that pumps PriTV is good for the whole collection, and vice versa
4. Success requires active, not passive, holders